Resources, Inspiration, Community, Neuroscience & Business Coaching for more Diversity in the Art Market

Via our Online Conference and Podcast we feature interviews with established players of the art market and thus create awareness and inspiration for more diversity in the art world.
In our hybrid online course we show artists and curators strategies on how to „hack“ the art market to give underprivileged players more participation in the art market, not only optics, but also money and power!

The cliché of the starving artist is widespread, but in fact a lot of money is actually earned with art. The monitoring report Kultur- und Kreativwirtschaft 2022 (Cultural and Creative Industries 2022) records a turnover of two billion € for 2021 in Germany alone – with a strong upward trend (1). 

However, disadvantaged groups are still too often strongly underrepresented, especially when it comes to earning money. For example, the bbk study „Gorillas, Girls, Gender & Gap“ shows that female visual artists earn almost 30% less than their male colleagues, and the „Spartenbericht Bildende Kunst des Statistischen Bundesamtes von 2021“ also shows that in the art market, money is earned mainly by white and able men.

Why is the situation so dire in the art market, while in contrast museums and other institutions of the visual arts have fortunately made great progress with regard to diversity in recent years?

Especially in marginalized groups or in the case of people with other disadvanteges, there are few successful role models and hardly any supportive networks or (family) contacts with positive experiences of success in the art world or otherwise, and so unconscious blockades form quite automatically. Hundreds of years or just one generation of exclusion, discrimination, and violence leave their mark, even if the obvious disadvantages have become less evident in many places.